Internet business & marketing consultants
Grow your business through SEO. Find new customers, and keep the ones you have.
- Since 2010
- Founded in New York, now based in Miami Beach
- Five disciplines
- SEO, PPC, email, analytics and lead generation
What we do
Search, paid and email marketing, measured end to end, for businesses that want more customers from the web.
Search engine optimization
Keyword research, competitive analysis, link building and website optimization that move your site up the organic results.
SEO servicesPay per click management
Full service PPC management, with landing pages produced to turn paid clicks into enquiries.
PPC servicesEmail marketing
Email delivery, event marketing and list management, with tracking and reporting on every send.
Email servicesWeb marketing analytics
Measurement and reporting on how your website and campaigns perform, channel by channel.
Analytics servicesLead generation
Lead generation programs for financial services, retail, legal, advertising and telecommunications.
Lead generation servicesCommunication solutions
Research portals, professional writing, compliance review and training for organisations with more to say.
More about our workSearch engine optimization
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines such as Google, Yahoo, AOL, MSN, and Bing via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Latest statistics confirm: SEO tops all for lead generation and conversions
of online experiences begin with a search engine.
How buyers search
- 75%of people never scroll past the first page of search engines.
- 70–80%of people ignore paid search results, choosing to only click on organic listings.
- 81%of people perform some type of online research before making a large purchase.
- 61%of internet users do research on a product online before making a purchase.
Content and leads
- 57%of B2B marketers stated that SEO generates more leads than any other marketing initiative.
- 72%of online marketers describe content creation as their most effective SEO tactic.
- 47%of consumers view 3–5 pieces of content created by a company before talking to a salesman from that company.
Close rates and speed
Close rate by lead source
+50% bounce rate if your website takes 2 seconds extra to load.
−12% conversions for every extra second that it takes your website to load.
The four rights
Our name comes from how we work. Get the target, the message and the campaign right, and the fourth right, results, follows.
Right target
Cluster analytics
Keyword research, competitive analysis and cluster analytics to find the customers worth reaching.
Right message
Targeted copy
Copy for your pages, ads and emails, written for the searches and the customers you want.
Right campaign
Demographic targeting
Campaigns aimed by demographic across organic search, pay per click, email, and local and mobile search.
Right results
Tracking and reporting
Reporting on rankings, traffic, leads and sales, so you can see what each channel delivers.
Find new customers, keep existing customers.
Brand loyalty plus new business drives growth.
Find new customers
- Search engine optimization
- Pay per click management
- Lead generation
Keep existing customers
- Email marketing
- List management
- Event marketing
Mobile SEO
Does anybody still believe that mobile-friendly sites are not necessary or worth the effort? Believe it: “Mobile Armageddon” proved them wrong.
On April 21, 2015, Google rolled out an algorithm update that hurt the search rankings of non-mobile-friendly sites in mobile search results. In other words, if a website ranked first in Google for “Miami Beach Restaurant” was a dud when searching from your phone, then it wasn’t going to stay on top for long.
Mobile search rankings are more important than ever, and will only grow increasingly important over time. If your site is not optimized for mobile use or (perish the thought) not mobile accessible, you may as well not be on the web.
Local SEO
Most businesses are local, not global. In 2014 Google gave local business a way to challenge the big guys and, more importantly, beat the unworthy competitor down the street.
Google introduced Pigeon, which gave local businesses the ability to compete for search rankings on a local level. In short, Google began to give a ranking boost to businesses in close proximity to the searcher in location-specific searches (for example “bar near me” or “Miami dentists”).
Pigeon laid out the red carpet for local businesses to profit in the world of search engines. Those who understand local focused marketing are winning big.
- 72%
of consumers who perform a local search visit a store within 5 miles of their current location.
- 61%
of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
- 88%
of consumers trust online reviews as much as they trust personal recommendations.
- 86%
of people look up the location of a business on Google Maps.
- 78%
of location-based mobile searches result in an offline purchase.
- 18%
of location-based mobile searches result in a sale within one day.
Industries we serve
Including compliance review and approval of content for regulated entities.
- Financial services
- Retail
- Legal
- Advertising
- Telecommunications
Strategic integrators of communication solutions
Fourthright Communications started in New York in 2010 and is now based in Miami Beach. Beyond search marketing, we help organisations research, write, review and deliver their communications.
- News and research portal customization
- Professional writing staff and speakers bureau
- Licensed content library
- Compliance review and approval of content
- Strategic partnering, facilitation and integration
- Training and professional development
- List development and monetization
- Web development and SEO
Ready to grow your business through SEO?
Tell us about your website and what you want it to achieve. We’ll reply with a quote.